Who Plays the Mom in Febreze Commercial She s Doing It Again
The earth doesn't know what to do with Leslie Jones. Not Hollywood. Not "Saturday Night Alive." Not Ghostbusters. Non designers. Not fifty-fifty Black folks. This empress-sized funnywoman who projects power and confidence that eclipses nearly men, has long been at the centre of "She tin can't practice that" and "She shouldn't do that" reports past normative behavior police investigators since her career became mainstream and she had the unmitigated gall to announce in the "No. ane Slave Draft Pick," "Saturday Night Live" skit, "See, I'm unmarried right now, but back in the slave days, I would have never been single. I'm six feet tall and I'grand strong … I mean, look at me, I'm a mandingo … I'chiliad simply proverb that back in the slave days, my love life would have been style ameliorate. Massah would have hooked me up with the all-time brotha on the plantation. … I would be the No. ane slave draft pick …" To that, Ebony.com editor Jamilah Lemieux tweeted, "This Leslie Jones person is an embarrassment … I'm so appalled right now." Fast-forward a few years, and Jones is facing the same treatment for her feature in an Allstate commercial where a glammed up Jones makes slight passes at two White men who seem less than enthusiastic. Jones' appearance well-nigh bankrupt the internet with negative commentary led by Black folks who chosen foul, challenge her image was masculine, hypersexualized and racist.
To these haters, and to those who came before to sentry the Leslie Jones camp, I say as I'm sure Jones would in her brash way, "Step the f— off." Listen, Jones isn't anything you remember she is. More importantly, she isn't anything you lot so badly want her to be. She's more than and she'due south less. And like yous, she's trying to go closer to what exactly she is, but unlike nearly of us, she's doing it on her ain terms. And let's not title that motility courageous or assuming. That minimizes the effort (and the intelligence of the author of this piece). Indeed, Jones' move is deeper than that. She's actualizing in her own way because that's the only manner she can. She can't fit into the size 6 dress. She doesn't take sparse ankles or wrists or a coquettish smiling. She's a large cut of a woman with bold facial features, a strong voice, slick wit and brusk, kinky hair. She actually can't join your "cult of true womanhood" and perform gender norms. She tin can't. So, she'south making her own. Deal with it.
To this cease, virtually current ruminations almost Jones' role in the Allstate commercial are shortsighted. In the brusk feature, Jones conspicuously projects her true being through imagery, voice and comedy. She exudes all of the power and prowess of a woman in accuse of her own fate — with a little help from Allstate; still, the opposite seems to be the popular opinion. Watching the commercial through a new Jones-inspired lens, consider the post-obit:
- Jones is in the "driver's seat" (sorry, Hertz): Once more, she is in control. She is powerful and each word she uses expresses her ability to navigate the world from the commuter'south seat. Unlike many other commercials featuring women, she isn't with a "girlfriend" driving off into the sunset for a "girl's weekend," she isn't in the passenger's seat letting some man drive her to a ball, and she doesn't even accept a beautiful little Yorkie to be her best friend. She's just a woman setting her own course driving a road that looks rather adventurous (closing scene).
- Jones is confident, cool and in command of her sexuality: The "cult of true womanhood" is real. In that location is this assumption that a woman must be soft and sweet, thin and demure. Jones is none of those things and she confidently projects this in the commercial. She'south not hiding or pretending to be something she isn't. She doesn't have to. She carries the absurd demeanor and disposition of someone like Barack Obama. She isn't leaning or hunched over. She is centered and wearing her sexuality. This is controversial in the Blackness community, as many women still work to uphold notions of what femininity is and work difficult not to announced anything more than soft and overnice. Black women work especially difficult non to appear too masculine, as this image has been projected on them for centuries. But the question arises: what if a adult female really simply isn't stereotypically feminine? Should she pretend? Should she hide herself away? Jones doesn't. Jones certainly doesn't in this commercial. Summoning Sojourner Truth, Jones is saying "Ain't I a woman?"
- Jones could intendance less if these White boys want her: Many strong women know there'due south this odd thing that often happens when you meet a man who can't handle the magnitude of your sexuality, size, or sexual prowess. They may get a peek at you, simply knowing they can't own you or even understand your image, makes them run abroad similar picayune boys. They tin't even look at yous directly. Jones conspicuously plays on this in the commercial where she is the sexual aggressor. (And why can't she exist? Why can't a Blackness adult female want to get some? See dated social constructs and fears well-nigh images of Blackness women noted above.) Here'south the thing: Jones doesn't really want to get with either of these dudes. Her game is much stronger than that. She's but driving through boondocks and making horrible passes at men. This doesn't make her a hypersexualized Black woman set up to ruin all things Michelle Obama. She's really furthering her image of being someone in control by objectifying the white men around her. She'south treating them like pieces of meat. Random models on her set up. The aforementioned way men oftentimes care for women on the street. At present, that's some southward— for y'all to talk about. If Jones was Amy Schumer or Roseanne Barr, you'd be able to see the point instantly, but you can't at present because it'southward Leslie Jones.
- Jones speaks in her own voice: Jones is speaking African American vernacular English language (AAVE). She isn't putting on or pretending to speak stereotypically perfect English language, as I am sure she can. Instead, to further project the confidence virtually don't understand, she is speaking in her own vocalism, moving it from the margin to the center of the page and thus making it acceptable.
Here's the affair — both sides of the Leslie Jones Allstate debate have some stiff points. But one side (the haters) has to terminate trying to force her brand of beauty into a dandy ultra-feminine box. She's not Kerry Washington. She'due south non Michelle Obama. She's not whomever. This form of respectability politics just limits the potential of Black women (especially in comedy) trying to escape the very issues critics piece of work difficult to dismantle. The same rhetoric tried to imprison fictionalized character "Miss Sophia" in The Color Purple, turned poor Whoopi Goldberg away from the Black community (I know she got tired of hearing about how ugly she was), and continues to vilify every other audacious Black woman on television receiver (consider debates virtually Mo'Nique, Sheryl Underwood … Adele Givens). In our community simply living out loud is either not enough or just too much.
Source: https://rollingout.com/2016/06/29/leslie-jones-dope-theres-nothing-wrong-allstate-commercial/
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